From Google to Apps-Mobile Search Is Beginning to Pivot

10 years ago

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With the growth of smartphone and tablet users, comes the surge of apps and mobiles sites.   Why is it growing so rampantly? you may be asking.

With all the perks of promotional advertising, we see users clicking through to collect their reward; and it is growing fast!  With the growth of smartphones and tablets comes an increase in the user knowledge of the owners of theses devices.  They are seeing the benefits of both.  Instead of hitting a local search engine, users are alternatively searching apps to find their answers.

Just 2 years ago, Google owned over 80 percent of the $2.24 billion dollar mobile search market, and dropped nearly 20 percent since last year-and is expected to once again decline by the end of 2014.   Other competitors include their fellow search engines Bing and Yahoo, and popular apps Yelp, Shazam, and Kayak.

But what is driving such a large change?  Mobile advertising is certainly a large influencer.  More money than ever is being pushed into mobile advertising, which influences how businesses spend their marketing dollars.  We can certainly say that we have seen an ad or two while playing Angry Birds or Quizup.  Even on apps you get ads for other apps to provide you with what you need. 

As many good marketers can tell you-Knowledge isn’t free anymore.  When you’re paying for that knowledge through your app purchases, those apps will now through more money into advertising elsewhere. 

If you’re looking to get in on the changing mobile search trend, and want to build an application for your business to increase your clientele, contact our parent company Leuly!  Of if you’re looking to make sure your website is mobile, contact us!